Alesia will help you avoid a ‘Cool Hand Luke’-style breakdown in communications with your target audience by making sure your social media messaging remains ever-fresh and ever-relevant.
How do we do it? We begin by studying the political terrain over which your campaign will be fought until we know it like the back of our hand. And once we’re steeped in the knowledge of the lay of your land, we devise the optimal strategy to help you dominate the battlefield of ideas.
Social media
This is done by:
- Developing optimally effective political branding and messaging strategies
- Training your staff on best-practice posting procedures for each digital medium
- Selecting a strategically focused message posting schedule for each medium that will maximise the bang for your social media buck
- Configuring your social media management platform to facilitate for the posting and managing all platforms and accounts
Social media analytics
Alesia will conduct real-time comprehensive analysis of the social media terrain that will enable our experts to:
- Build an accurate political intelligence picture that never becomes stale because it is constantly refreshed by new up-to-the-minute data
- Craft targeted issues-based messaging strategies that are fine-tuned to maximise political impact on specific geographic, demographic and interest-group audiences
- Refine and refresh political messaging strategies over time to avoid staleness and maintain maximal impact
- Adapt your messaging strategy to event-driven changes in the political landscape, both:
- proactively by exploiting offensive messaging opportunities born of an evolving political terrain
- reactively by implementing defensive crisis-communications and reputation-defence messaging strategies
If a particular trend or topic is relevant to your agenda we work with your team to develop a digital media strategy that taps into the conversation.
In addition, we will generate a series of monthly reports that track how your reputation and agenda are faring in the social media universe.
Social media army recruitment
Alesia will serve as your own personal social media recruiting sergeant. Our experts will fashion tailor-designed tools that will help to enlist a battalion of on-line allies who will help you accentuate the positive and minimise the negative.
We could also assist you in the recruitment of branch members to join your social media army and coordinate them in generating a social media impact.
Not only will Alesia help to enlist your branch members to the ranks of your social media army, but we’ll also coordinate their efforts to maximise their impact on the social media debate.
It’s time to cross the Rubicon into 21st century political advocacy. Give us a call and let’s talk about how we can help you out-fight, outwit and out-campaign your opposition.