Political/Public Affairs Market research
Alesia employs cutting-edge data collection and analysis techniques that enable us to segment target audiences on the basis of:
- Geographic location;
- Demographic factors (age, gender, ethnicity);
- Political preferences and personal interests as reflected by social media.
Alesia then applies a unique combination of digital expertise and political savvy to:
- Build an accurate political intelligence picture that never becomes stale because it is constantly refreshed by new up-to-the-minute data;
- Craft targeted issues-based messaging strategies that are fine-tuned to maximise political impact on specific geographic, demographic and interest-group audiences;
- Establish media alerts that will encompass mention of you and/or relevant political issues that are mentioned or are trending on social media.
The beauty of this unique marriage between Alesia’s technical smarts and political smarts lies in our ability collate and assess feedback data in order to:
- Refine and refresh political messaging strategies over time to avoid staleness and maintain maximal impact;
- Adapt your messaging strategy to event-driven changes in the political landscape, both:
(a) proactively by exploiting offensive messaging opportunities born of an evolving political terrain;
(b) reactively by implementing defensive crisis-communications and reputation-defence messaging strategies
It’s time to cross the Rubicon into 21st century political advocacy. Give us a call and let’s talk about how we can help you out-fight, outwit and out-campaign your opposition.