For all of the talk about how the Coalition outspent the opposition, the real story is how Labor outsmarted the Liberals when leveraging new media.
ALESIA BLOG
The world according to Alesia Public Affairs
Warfare principles from the 2016 election
The Coalition’s implosion at the ballot box was the combination of a series of missteps and miscalculations.
Alesia’s eight principles of political warfare
US Speaker of the House Tipp O’Neill once observed that: “all politics are local” – meaning that every political campaign will be different in its own individual way.