The 21st century art of reaching out and touching a whole lot of someones
Alesia offers a unique fusion of social media smarts and political acumen that will turn us into your own personal digital advertising Don Draper.
We’ll enhance your brand with pithy copywriting that produces smart, memorable slogans and tag lines that run via Google AdWords and YouTube advertising. And we’ll use consumer results from these ad campaigns to support market intelligence and research.
Google AdWords pay-per-click (PPC) is our forte and we excel in account creation and management. In consultation with you we’ll develop a strategy and then manage it into a top performing online marketing machine.
Alesia’s services are budget friendly and our clients will attest to our expertise and success.
Our Google Adwords management packages include:
- Keyword Discovery and Selection
- Ad Text Creation
- Help with Optimizing Landing Pages
- Conversion Tracking
- Call Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
We’ll give you regular feedback on your campaign’s progress, including impressions, clicks, and conversions. This will help us (and you) continually refine your message, ensuring that it remains fresh and effective in the face of a changing political landscape.
And after you review our report we’ll get on the phone with your team to explain the ins-and-outs and answer any queries you might have.
Video advertising is a tremendously powerful medium that allows you to engage viewers and build new customers across smart TVs, game consoles, mobiles along with more traditional computer users.
95 per cent of our video advertising campaigns are delivered via YouTube – the world’s largest and most watched online video provider. YouTube is a platform that allows our team of video ad experts to track and optimise your campaign, ensuring you achieve maximum bang for your digital advertising buck. Re
Everything can be tracked and optimised by our team of video advertising experts to ensure your campaigns achieve your goals. Whatever your budget and overall campaign goal, at Alesia we work with you to make video work for your business.
Social Media Advertising
The key metric measuring the effectiveness of any social marketing campaign is its conversion rate – the tech term for the percentage of digital visitors who take action beyond casual content view. Conversions range from the simple – clicking on a link – to the more involved – signing up for a newsletter or answering an online questionnaire. They might be the result of a cleverly worded direct request from advertisers or the fruit of first rate content that engages and inspires readers. But regardless of the size and scope of your campaign, Alesia’s proven tailor-made tactics will make social media work for you.
Our social media packages include:
- Facebook: right-hand ads, content ads, and retargeting
- Instagram: sponsored posts, Sponsored Video Posts
- Twitter: sponsored tweets, suggested accounts, retargeting, and Twitter Cards
- LinkedIn: right-hand ads, and content stream ads
Retargeting is a process that allows you to do follow-up marketing with visitors to your site even when they fail to provide any contact information.
You might think that when someone visits your website without leaving their contact information that they’re a lost marketing opportunity. WRONG. Alesia’s digital marketing technology places a cookie on that visitor’s computer, tablet or smartphone. And that cookie identifier is added to your remarket lists, each of which can be tailored to different criteria – age, geographic location, etc.
Remarket ads are then delivered through text or image display format via Google AdWords, which places the advertisements on web pages they visit or as they conduct general Google-searches online.
Remarketing can be an extremely powerful tool to raise your profile, target specific audiences and increase the conversion rates on your site.
At Alesia we create award-winning campaigns that convey your message with panache by means of memorable images and eloquent words. We do the big things beautifully and the small things brilliantly, and we’re sticklers for delivering our campaigns on-time and on-budget.
Alesia’s creative repertoire is both broad and deep with a primary focus on cutting-edge 21st century services – copywriting, digital graphics, digital publishing, viral marketing, digital social media advertising and all else in between.
It’s time to cross the Rubicon into 21st century political advocacy. Give us a call and let’s talk about how we can help you out-fight, outwit and out-campaign your opposition.